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Hype Cycle for Consumer Engagement and Experience in Healthcare and Life Sciences, 2022

What You Need to Know

In this Hype Cycle, we identify, describe and analyze the technologies that will have the greatest effects on consumer engagement with health and wellness. This research offers a unique outlook, as it positions the technologies from the perspective of the consumer instead of using traditional analysis by industry subsector or technology solution space. In 2022, we see broad, consistent advancement of the innovations on this Hype Cycle. This is evidence of a maturing market for consumer engagement technologies and recognition that consumer engagement is an essential competency for any healthcare and life science (HCLS) organization. Given the rise of novel competitors, increasing consumer expectations and the need to engage consumers digitally, HCLS organizations that wish to remain viable must accelerate their investment in consumer engagement technologies and strategies.