Amelia’s Ergun Ekici Separates AI Fact from Fiction on Digitalisation World

December 9, 2019 • 1 minute read

In a recent video published by Digitalisation World, Ergun Ekici, Principal and Vice President, attempts to separate fact from fiction with regards to Artificial Intelligence (AI). Ergun defines AI with clarity and simplicity so enterprises can learn what AI can do for their businesses.

In a recent video published by Digitalisation World, Ergun Ekici, Principal and Vice President at Amelia, separates fact from fiction with regards to Artificial Intelligence (AI). In the video, which you can watch in its entirety below, Ergun defines AI with clarity and simplicity so enterprises can determine how to use AI successfully within their businesses.

“There’s a lot of hyperbole, there’s a lot of buzzwords around it, but the reality is quite simple,” Ergun says. “When we talk about AI, people talk about Big Data. Five years ago every big initiative was around Big Data. If you notice, the last couple of years, they don’t talk about Big Data anymore. You know why? They’re AI companies now. They changed their branding and marketing.”

Essentially, companies that leverage analytics and machine learning algorithms to find patterns are using AI, Ergun says. In addition to Big Data, Ergun defines Amelia's expertise in automation and conversational AI as the other core elements of AI.

“These three layers of AI are critical to distinguish between, because they solve very different problems and they leverage very different technologies,” Ergun says. Because of these distinctions, he recommends determining specific problems that businesses want to solve before choosing which form of AI to implement.

Be sure to watch the video, or head over to Digitalisation World for additional coverage of this topic.

Previous Next

The Intelligent Contact Center

Companies have spent decades implementing Interactive Voice Response (IVR) systems in their call and customer care centers, but they've proven unable to keep up with customers' expectations.

In this white paper, we examine the benefits of an Intelligent Contact Center, where companies utilize Conversational AI-powered virtual agents to provide first-line resolution and support for customers, and augment human employees through AI and automation.

Download our paper to learn the benefits of this approach and why current IVR systems simply will not cut it in today’s hyper-paced digital landscape.

Download