Automation is critical to create extraordinary experiences across all points of the customer service lifecycle, as highlighted during HFS Founder Phil Fersht's conversation with Amelia CEO Chetan Dube.
In a recent discussion with HFS Founder Phil Fersht, Amelia CEO Chetan Dube reflected on the growing importance of automation to enable successful customer journeys across industries — especially for avoiding failures anywhere across end-to-end services. "You need to be able to eliminate all the intermediary points of inefficiency" by deploying automation in front- and back-office functions, Chetan says.