Amelia a ‘transformational play:’ Deloitte announces Australian alliance

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“Building on our experience of working successfully with Deloitte in other regions, we are excited to team together in Australia accelerate the deployment of digital labor."

6 December 2016: Deloitte and Amelia (formerly IPsoft) have signed an agreement to further develop Amelia's cognitive platform in Australia.

Deloitte’s Analytics and Cognitive Technology practice leader Alan Marshall said: “We are absolutely convinced that [Amelia's]  platform is one of those transformational plays that will help Australian business remain competitive on the international stage.

“Amelia is able to completely transform how service centers respond to customer and staff requests. She has a unique natural language processing capability that means she can have a dialogue just like a human, making a natural interaction possible. At the same time by connecting with other systems and colleagues Amelia can fulfill requests end to end.

“Best of all, Amelia can do this at machine speed while holding thousands of conversations in parallel.”

Marshall explained that Amelia’s ability to improve service as well as efficiency will have a direct impact on Australia’s productivity agenda. He said: “Our clients are under pressure to find new pathways to growth that will enable them to remain competitive. Cognitive technology will play a pivotal role in meeting this challenge.

“To that end we are very excited to be working with Amelia to reengineer some of our client organizations’ legacy processes, and train Amelia in different service situations across a host of industries including Financial Services, Health, Education and Telecommunications. We are also seeing some significant activity in Mining and Oil & Gas,” the Perth-based Deloitte partner said.

Marshall added: “Our job is to help clients identify which platforms will deliver transformational returns by speeding up delivery of the mundane and opening up more high-value insight opportunities for employees. The combination of the two is immensely powerful.

“The emergence of the robotic workforce, like that provided by Amelia, is a really exciting opportunity for Australian business to automate its process execution and transform its service interaction models.”

Justin Cooper, Amelia Australian Vice President said: “Our partnership with Deloitte provides us with extensive industry knowledge that enables us to deliver an end-to-end solution for our clients. Enterprises across all sectors are keen to leverage cognitive technology to augment the workforce so that they can put more energy into enhancing the customer experience.

“Building on our experience of working successfully with Deloitte in other regions, we are excited to team together in Australia accelerate the deployment of digital labor."

NB: See Deloitte's media releases and research at

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte has in the region of 225,000 professionals, all committed to becoming the standard of excellence.

About Deloitte Australia

In Australia, the member firm is the Australian partnership of Deloitte Touche Tohmatsu. As one of Australia’s leading professional services firms, and winner of both the Australian Financial Review/CFO Audit Firm of the Year and Accounting Firm of the Year awards 2013, Deloitte Touche Tohmatsu and its affiliates provide audit, tax, consulting, and financial advisory services through approximately 6,000 people across the country. Focused on the creation of value and growth, and known as an employer of choice for innovative human resources programs, we are dedicated to helping our clients and our people excel. For more information, please visit Deloitte’s web site at

About Amelia

Amelia is a leading Enterprise Conversational AI software company with a long history of innovation in automation and Conversational AI. We create fulfilling human experiences through groundbreaking AI solutions, as we enable conversational experiences, streamline IT operations, and automate processes. In 2014, we launched Amelia, the Most Human AI™; then in 2018, we introduced true end-to-end, enterprise-wide automation allowing enterprises to quickly optimize back-end operations. Amelia is consistently recognized by third-party analyst firms as a market leader. Headquartered in New York City with offices in 15 countries, Amelia’s roster of client success stories speaks for itself: Our technology impacts more than 200 of the world’s leading brands, including global leaders in banking, insurance, telecommunications, and other industries. See how Amelia is powering the Future of Work at

Media Contact:
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