Amelia Hired by Hoffman Financial Group as Virtual Assistant

2 minute read

The financial planning firm hired Amelia to handle inbound leads and schedule meetings for enhanced customer experiences.

Alpharetta, GA / New York, NY, May 2, 2022 – Amelia, a leading Enterprise Conversational AI software company, today announced that Amelia has been hired by Hoffman Financial Group, a Georgia-based independent financial planning firm founded by Chris Hoffman. The firm specializes in retirement, tax, and estate planning, as well as personalized life insurance and investment management.

Hoffman Financial Group was looking for a solution to support lead generation and reduce staff costs within its contact center. In October 2021, the firm hired Amelia as Hoffman Financial Group’s virtual assistant to source and gather lead information, including age, asset worth, zip code and phone number. Based on leads’ zip codes, Amelia schedules in-person meetings with financial advisors at the closest office location.

The firm currently only posts media advertisements with Amelia’s phone number. Each week, Amelia handles all incoming prospect calls, during which Amelia captures lead information with a 90%-plus success rate. Amelia then feeds the information into Salesforce so that Hoffman Financial Group employees can conduct follow-up calls and meetings. Among the total calls handled by Amelia, more than 70% are converted into scheduled meetings with financial advisors.

In the future, Hoffman Financial Group plans on expanding Amelia’s responsibilities to include scheduling and rescheduling meeting times and locations, including outbound appointment scheduling and confirmation with existing clients via voice and text.

Chris Hoffman, Founder of Hoffman Financial Group, said: “At Hoffman Financial Group, we’re committed to building long-lasting client relationships, and that starts with giving them sterling customer service. With Amelia, we can now build stronger relationships from the very first interaction, as Amelia helps us to expand our reach and immediately respond to leads. Our employees are also empowered with a greater understanding of our prospects from the start, as Amelia captures potential client information before initial meetings and follow-up calls, eliminating the need for cold calls.”

Chetan Dube, CEO of Amelia, said: “When it comes to major life decisions, such as retirement and investment planning, people need confidence in the advice and support they receive from their financial advisors. By hiring Amelia, Hoffman Financial Group demonstrates their dedication to enhancing client experiences, and to ensuring customers that their decisions will be handled with care and professionalism from the first touch. We are thrilled to work with Hoffman Financial Group to enhance its customer experience and expand Amelia’s role within the company.”

About Hoffman Financial Group

Hoffman Financial Group is a Financial Planning firm based in Atlanta, Georgia, that takes a personal, hands-on approach to retirement planning. If you need principal protection, income planning, wealth accumulation, legacy planning, and more, our diverse team can help you orchestrate the retirement of your dreams. Learn more at

About Amelia

Amelia is a leading Enterprise Conversational AI software company with a long history of innovation in automation and Conversational AI. We create fulfilling human experiences through groundbreaking AI solutions, as we enable conversational experiences, streamline IT operations, and automate processes. In 2014, we launched Amelia, the Most Human AI™; then in 2018, we introduced true end-to-end, enterprise-wide automation allowing enterprises to quickly optimize back-end operations. Amelia is consistently recognized by third-party analyst firms as a market leader. Headquartered in New York City with offices in 15 countries, Amelia’s roster of client success stories speaks for itself: Our technology impacts more than 200 of the world’s leading brands, including global leaders in banking, insurance, telecommunications, and other industries. See how Amelia is powering the Future of Work at

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