Amelia is Hired by Seguros SURA Chile as Customer Care Virtual Assistant

2 minute read

The Chile-based insurance provider will utilize Amelia to handle a variety of customer inquiries.

Santiago, Chile / New York, NY, January 27, 2022 — Amelia, a leading Enterprise Conversational AI software company, today announced that Amelia has been hired by Seguros SURA Chile (Seguros SURA) as a customer care virtual assistant. Seguros SURA, a leading insurance provider and subsidiary of Grupo SURA, recognized the importance of increasing operational efficiencies and reducing costs to maintain its leading position in the insurance industry. To address these challenges, the company decided to invest in a world-class Conversational AI solution.

Seguros SURA wanted a Conversational AI solution that aligned with its pursuit of an integrated omnichannel business strategy. Although the company explored other vendors, it was drawn to Amelia’s low-code platform and extensive integrations. With the help of Digital Smart Consulting, Seguros SURA made the decision in December 2021 to hire Amelia as their customer care virtual assistant.

In Amelia's new role at Seguros SURA, she will provide virtual customer support via voice and chat. When a customer needs help with their insurance policy, claims status or general insurance-related questions, they can speak with Amelia in Spanish via their preferred channel, including website chat, WhatsApp, Facebook Messenger, email or voice call, for immediate assistance.

The company anticipates that Amelia will handle approx. 35,000 monthly customer conversations end-to-end. Given Seguros SURA’s knowledge and experience from historical AI initiatives, along with Amelia’s low code platform and low time-to-value, Amelia will be ready to quickly help the insurance provider address their clients' demands and deliver extraordinary customer service.

Juan Cifuentes, Vice President of Clients, Access and Ecosystems of Seguros SURA Chile, said: “At Seguros SURA, we understand the importance of valuing the experience of both our customers and employees. We also know that in a competitive industry such as insurance, streamlining business functions while keeping costs low is critical. That is why we chose Amelia as our Conversational AI solution, as Amelia delivers human-like support at machine speeds within a highly collaborative, intuitive and integrated platform.”

Chetan Dube, CEO of Amelia, said: “In this fast-paced and competitive environment, Conversational AI enables insurance providers to outpace their competitors by creating extraordinary experiences for customers and employees, and by optimizing their business processes. Seguros SURA understands the strategic importance of Conversational AI, and we are honored that the company has chosen Amelia to contribute to its pursuit of an integrated omnichannel business strategy.”

About Seguros SURA

With 75 years of experience, Suramericana S.A. is a company specialized in the insurance industry and in trend and risk management. It is a subsidiary of Grupo SURA (81.1%) and is also backed as a shareholder by the German reinsurer Munich Re (18.9%). The Company is a multi-solution, multi-channel and multi-segment platform with operations in 9 countries in Latin America, where it seeks to deliver sustainable welfare and competitiveness to each of its 17.9 million clients, including individuals and companies, served by nearly 21,000 employees and 24,000 advisors. It is presented to the market as Seguros SURA in Colombia, Chile, Mexico, Argentina, Brazil, Uruguay, Panama and the Dominican Republic, and as Asesuisa in El Salvador. Suramericana is the eighth largest insurer in the region, by volume of premiums written, and is the fourth largest of Latin American origin.

About Amelia

Amelia is a leading Enterprise Conversational AI software company with a long history of innovation in automation and Conversational AI. We create fulfilling human experiences through groundbreaking AI solutions, as we enable conversational experiences, streamline IT operations, and automate processes. In 2014, we launched Amelia, the Most Human AI™; then in 2018, we introduced true end-to-end, enterprise-wide automation allowing enterprises to quickly optimize back-end operations. Amelia is consistently recognized by third-party analyst firms as a market leader. Headquartered in New York City with offices in 15 countries, Amelia’s roster of client success stories speaks for itself: Our technology impacts more than 200 of the world’s leading brands, including global leaders in banking, insurance, telecommunications, and other industries. See how Amelia is powering the Future of Work at

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