Europcar in Mexico, Costa Rica and Panamá, and Fox Rent A Car, Hire Amelia to Enhance Customer Experience

3 minute read

As its Virtual Agent, Amelia will eliminate abandoned calls and quickly resolve customer care issues.

Cancún, MX / New York, NY, February 23, 2023 – Amelia, a trusted leader in Enterprise AI, today announced that Amelia has been hired as a Customer Care Virtual Agent by Europcar Mexico, the country’s leading car rental company. Europcar Mexico has a fleet of more than 10,000 vehicles and 104 points of sale across the region.

Europcar Mexico’s contact center is entirely managed by human agents. Customers spend an average of 4-7 minutes on the phone to make reservations and clarify invoices, reservations and warranties, and the company has a 12% call abandonment rate. To address these challenges, Europcar Mexico began searching for a Conversational AI solution, and was drawn to Amelia’s intent recognition and natural language processing capabilities. In collaboration with RockYourCloud, Europcar Mexico ultimately selected Amelia as its 24/7 Customer Care Virtual Agent. (Fox Rent A Car was acquired by Europcar in 2019).

By March 2023, Amelia will be accessible via chat on Europcar Mexico’s web page, and by April 2023 she will also provide voice-based support in the company’s contact center. Amelia will initially be responsible for all incoming requests related to invoice and warranty clarification. She will be available 24/7 to create and send invoices to customers, and provide explanations for returned funds. The company’s human agents will continue to oversee tasks related to booking reservations.

With Amelia’s help, the car rental company expects to decrease its call abandonment rate from 12% to zero. Europcar Mexico also anticipates that resolution time in its contact center will decrease from 4-7 minutes to 1 minute, leading to more positive customer experiences.

In the near future, Europcar Mexico will develop and deploy additional Amelia use cases, such as reservation management through voice and chat, and FAQ management. As Amelia becomes more established at the organization, digital agents will be added to all other processes that can be automated to improve customer experience and provide operational savings. Europcar Mexico also intends on leveraging Amelia’s avatar for customer service roles.

Javier Ruiz, CTO of Europcar, said: “As the leading car rental company in Mexico, our commitment to delivering high quality service is embedded into every customer touchpoint — from booking to payment. In Amelia, we found a solution that enables us to scale our customer service operation and deliver faster resolutions, leading to better customer experiences and stronger brand loyalty. We look forward to witnessing Amelia’s impact at Europcar Mexico and expanding her responsibilities across our organization.”

Chetan Dube, CEO of Amelia, said: “People are travelling again. Travel and leisure companies are under immense pressure to meet this increasing demand with high-quality experiences and efficient customer service. By hiring Amelia to reimagine its customer experience, Europcar Mexico further solidifies its position as an industry leader, ready to innovate for its customers' benefit. We are thrilled to collaborate with Europcar Mexico on its digital transformation journey.”

About Europcar

Europcar is a worldwide recognized brand with a fleet of more than 1.2 million cars, more than 13,000 points of sale and is a brand present in 150 countries.

About Europcar Mexico, Costa Rica and Panamá

Europcar Mexico, Costa Rica and Panamá started its operations in the city of Cancun in 2003 and today has a fleet of more than 10,000 vehicles and 125 points of sale around the region including all airports and major cities. Our team is made up of people from different nations with more than 60 years of experience in different areas of expertise, including Internet, travel, tourism and sales. Most of the technology used in Europcar Mexico has been developed by our team, which is constantly perfecting every aspect of our CX. Most improvements come directly from our customers' suggestions and feedback.

About RockYourCloud

RockYourCloud is an agency of digital employees. It started operations in 2017 and has extensive experience in Conversational Platforms with Artificial Intelligence and a broad scope of knowledge about different industries' business processes.

About Amelia

Amelia is the enterprise leader in Trusted AI. As a pioneer in AI, Amelia has a proven track record of innovation in automation and Conversational AI. Amelia’s platform captures the rapid innovation of AI ecosystems and transforms these innovations into enterprise grade products ready for customer consumption. Enterprises use Amelia to drive revenue in conversational experiences and enable productivity through operations automation. Amelia is consistently recognized by third-party analyst firms as a market leader. With offices in the US, Europe and Asia Pacific, enterprises trust Amelia’s products and solutions to serve customers on a global basis. See how Amelia is powering the future of work at

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